Selamta Yoga is a direct retail yoga mat company founded by owner, operator, and visionary Aregache Haileselassie. The Company, founded in July of 2014, is able to successfully clear its inventory through mono-brand online retailing via its website as well as select pop-up itinerant vending events. Based on concrete inquiries, there are greater opportunities for Selamta Yoga to realize an even larger market share and steady revenue stream; through other interested, available, and unexplored distribution channels.

​

The Company utilizes premium pricing for its product offerings as part of its branding as a provider of top-quality, high-end yoga mats.