Hirut Ruth Yosef is an Illustrator, Fashion Designer and Graphic Artist from Israel. She was born in the city of Gondar in Ethiopia in 1979.  Her family immigrated to Israel in 1984 hoping for a better future. In an interview with Tadias.Com, Hirut shared these words. “From Ethiopia to Israel, through immigration and absorption, my mother and grandmother continued the traditional crafts of fine embroidery and basket weaving using colorful threads. Those simple geometric patterns have become a strong graphic motif in my paintings. Combining these patterns with images of strong women create the series I call MULU and the BETA CLAN. Mulu is a female name in Amharic, meaning ‘whole’ and ‘perfection.’ Mulu is my alter ego; she represents the special women in my life. In my work, I seek to empower women and build a visual bridge between my native origins and contemporary art and culture, reflecting my connection to fashion, street art and graphics. In doing so, I created a language of my own, redefining a place where the vast influences of my life can coexist.” Hirut has shown unwavering support and contribution to the Selamta Yoga brand. It is a great honor to continue cultivating this beautiful relationship & we are very honored to have Hirut design the TELSEM Yoga Mat now available in the Selamta Yoga Shop.

Gonjasufi is the yoga instructor behind the final track, Nickels & Dimes on Jay-Z's 'Magna Carta Holy Grail'. San Diego-born underground king Sumach Ecks, known simply as Gonjasufi can be found teaching yoga in the dry lands of Joshua Tree and waxing lyrical about the metaphysics of this thing we call life. Look out for our special Selamta Yoga Mat collaboration, currently in the works (to be released in the near future).

Jason Dempsey is a self-taught Graphic Designer / Illustrator / Photo Retoucher who specializes in photo manipulation, minimalism, character illustrations, and logo design. We are very honored and happy with Jason’s commitment to professionalism and quality in graphic design. Jason Dempsey, designed the official Selamta Yoga logo & the DOGON Yoga Mat which is now available in our Shop section. 

RBG Fit Club is an international multimedia and lifestyle apparel brand, owned by husband and wife team Khnum and Afya Ibomu. RBG FIT CLUB is distinguished by a street-smart approach to celebrating healthy living, with a mission to motivate and inspire holistic lifestyles in the language of the people.  After two decades of experience in community activism, entertainment, holistic health and entrepreneurship, Khnum “Stic” Ibomu of the hip hop duo Dead Prez, founded RBG FIT CLUB in 2008 based on the 5 holistic principles: Knowledge, Nutrition, Exercise, Restoration and Consistency.

“It's Not Just Reggae, Says Chronixx: Call It 'Black Experimental Music”. That’s what Chronixx, born Jamar McNaughton, told ‘All Things Considered’ on NPR. An African musician by way of Spanish Town, Jamaica, Chronixx, has ignited a torch in people’s hearts the world over and is confidently lighting the path for an entire generation of youths to rediscover roots and culture. “We are Haile Selassie Children. We are Ethiopians. Africa was born in us.” Lyrics from Chronixx’s song Selassie Children. Chronixx’s album CHRONOLOGY is always in heavy rotation at Selamta Yoga.

Augustus Pablo was one of the greatest music legends that surpassed the musical limitations in which most musicians have when choosing an instrument. He chose the 'melodica' as his weapon to contribute to the world of music, harmony and a melody of his spirit, however, he was trained in array of instruments in addition to his famed possession. Pablo works have surpassed his own life in which he begun in the late 60's, his movement and his force is still strong in the present day. Thru his honorable daughter, Isis Swaby & son, Addis Pablo, the heirs to Rockers International, the AUGUSTUS PABLO & ROCKERS INT'L LEGACY LIVES ON.

Selamta, the magazine of Ethiopian Airlines, is a world-class publication providing an array of coverage as diverse as the airline and the regions it serves. Its pages feature everything from travel and culture to business and technology, celebrating Africa ascendant.