Yoga is a lifestyle and practice that is rooted within the African Diaspora. Through our creative direction we aim to create an evolved narrative about yoga and its history. We will work to achieve this goal by using the power of visual narratives. Selamta Yoga is a brand for us, by us and we want that to be evident in our future projects and endeavors.
All creative direction initiatives for Selamta Yoga shall be developed in the context of African history and practices. We recognize the power of storytelling and the preservation of our history. We will use various African tales preserved by griots as inspiration for the project.
Selamta means "Peace Be With You" in Amharic, a native language of Ethiopia.